Amazon unveils the Kindle Fire
This past Wednesday, Amazon heated up the tablet space by announcing the new Kindle Fire. Priced at just $199, Amazon has set the Kindle Fire on a path to compete with Apple’s iPad by offering a customized tablet with an entry level price.
While the name Kindle conjures up memories of e-readers, the Kindle Fire is far from that. This is all tablet, made by the same OEM that did the BlackBerry Playbook.
Running Android at its core, this is is far from your normal Android tablet we’ve become accustomed to. Amazon has created a custom interface that runs on top of Android 2.3 and gives the Kindle Fire its unique interface.
This new UI was built with media and content in mind. The home screen looks and acts like a bookshelf, giving everything an orderly preview. You’ll be able to choose the categories you want to view, as well as see the most recently used apps and media right up front.
At the core of the customization is the Amazon integration. Access to Amazon’s MP3 player, Video on Demand, the Amazon Appstore, and of course the Kindle store will be tightly entwined with the software.
Besides all the Amazon customization this tablet is rock solid at it’s core. The Amazon Kindle is your typical 7” Wifi tablet with a 1GHz dual-core TI OMAP processor, 8GB of internal storage and weighs in at 14.6 ounces. The screen is 7-inch IPS display at 1024×600 resolution. There is no SD card for expansion as you will be using Amazon’s cloud for storage and to pull your media from.
Just what can one expect to do with the $199 Fire? You’ll be able to read e-books and magazines, watch video, browse picture galleries, and run Android apps. This sounds like every other tablet right? True, but that is where the similarities end. With the custom UI you’ll have access to all of Amazon’s content, giving you a one stop shop very similar to what makes Apple’s iPads so popular. You will also be able to sideload books and other media from your computer giving you access to your files you already have. As with any useful tablet the Fire will have full access to the Internet with Amazon’s Silk browser, a webkit based browser that uses the cloud to optimize content as it’s delivered.
If this sounds like the perfect tablet for you Amazon will have the Kindle Fire for sale starting Nov. 15, for just $199. If you want to receive one the day it is released you can pre-order the Fire at Amazon.com.
Check out the Official TV spot for the new Amazon Kindle Below: