Apple Grabs Nintendo and Activision PR Execs for iOS Gaming Roles
Rob Saunders, who leaves behind his seven year position at Nintendo where he played a key role in the launch of the Nintendo DS and Wii, will be working PR at Apple for applications across all iOS devices.
Nick Grange, who departs his role at Activision as the studio's European PR director, is rumored to be focused on iPad hardware. Grange comes to Apple with a long history in the industry, having held position with Electronic Arts and Microsoft.
Ever since the launch of the App Store, iOS has shown itself to be a solid games platform, which is something Apple has been quick to embrace. According to a recent report, over 40 million people game on their iOS devices — and that's in the US alone. Those numbers are huge considering the same survey said Nintendo's DS audience was 41 million (a close second) and Sony's PSP audience was only 18 million. Clearly gaming on iOS devices is set to be a focus for Apple in the future.